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Adding an Agency to Your Partner Program When You Invite Them

When you invite an agency to Partner Partner, you can also add them to your Partner Program. Here's how the option works, when it takes effect, and what the agency receives.

Inviting an agency and enrolling them in your program used to be two separate jobs. Now, when you invite an agency to Partner Partner, you can add them to your Partner Program in the same step. They join at your program's starting tier, and they get an email telling them where to find it.

This article is for tech partners. If you're an agency and a partner added you to their program, see When a Partner Adds You to Their Partner Program.

1. Before You Start

The option only appears if your company has at least one published Partner Program. If you haven't published one yet, see Publishing Your Program & Partner Tiers first.

It's only offered when you invite an agency. Invitations to technology partners don't include it.

2. Inviting an Agency Into Your Program

  1. Go to Partners and click Request a partnership.

  2. Click Invite a Partner.

  3. In the Invite Partner window, choose Agency and enter the agency contact's Email.

  4. Tick Also add them to my Partner Program.

  5. If you have more than one published program, choose one from Choose a program. If you have only one, it's chosen for you.

  6. Click Next to send the invitation as usual.

When you tick the box, a note underneath confirms what will happen: When they set up their account, they're added at your program's starting tier and get an email with their tier and rates.

💡 Use the agency's work email. Partner Partner names the agency's account after the domain of the email you invite, and the program email uses that name. Inviting an address at the agency's own domain makes the email easier to recognise.

3. When It Takes Effect

Nothing changes in your program when you send the invitation. The agency is added once your partnership with them is active. That usually happens when they set up their account from your invitation.

At that point Partner Partner does three things, once:

What happens

Detail

✅ The agency joins your program

They're placed at your program's starting tier, with the status Pending.

✅ They can see your program

They get access to your program's published requirements and benefits.

✅ They get an email

Everyone at the agency who has set up their login by then gets one email (see section 4).

⏳ If your partnership with the agency doesn't become active, they aren't added and no program email is sent.

It happens only once per invitation. If the agency is already in your program, nothing changes and no second email goes out.

4. What the Agency Receives

The email comes from Partner Partner, with the subject [Your company] invited [agency] to its Partner Program. It tells them:

  • that you added them to your program, and that it's in their Programs list, marked Pending;

  • their tier;

  • your rates at that tier, as Brands you refer and Brands you manage. Each line only appears if that tier has a rate above zero;

  • a View the program button that opens your program's page in their account, which lists what you ask of partners at their tier and what you offer in return.

The email directs questions about the program to you.

5. After They're In

The agency appears in your program as a Pending member at the starting tier, alongside your other members. They stay Pending until they click Accept invitation on your program's page in their account.

Related: Publishing Your Program & Partner Tiers ¡ How Partner Tier Health & Accountability Works ¡ When a Partner Adds You to Their Partner Program

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